Goals Against Bigotry
Racism in spanish football can no longer be ignored.we know it takes more than words to create real change. That’s why, at el carrusel deportivo, we decided to take action. After 70 years of history, we changed our iconic morse code signal — the one that meant “goal” — and replaced it with a new one that says something even more important: “No to Racism”. It sounds almost the same, but the message couldn’t be clearer.a zero-cost action. a historic shift.and, above all, a way to spark the conversation where it matters most: in the stands, at home, and in everyday life.
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DESIGN
RADIO
RSC
ACTIVATION
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LA SER
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ART DIRECTOR
GRAPHIC DESIGN
MOTION GRAPHICS
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PATRICIA VILLARINO
EMILIO RODRÍGUEZ
SERGIO CALVO
JAVIER HERNANDEZ
JULIAN TOBIAS
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SHORTLIST ONE SHOW 2024
