GOALS AGAINST BIGOTRY 

Racism in spanish football can no longer be ignored.we know it takes more than words to create real change. That’s why, at el carrusel deportivo, we decided to take action. After 70 years of history, we changed our iconic morse code signal — the one that meant “goal” — and replaced it with a new one that says something even more important: “No to Racism”. It sounds almost the same, but the message couldn’t be clearer.a zero-cost action. a historic shift.and, above all, a way to spark the conversation where it matters most: in the stands, at home, and in everyday life.

CASE · GOALS AGASINST BIGOTRY

BOARD · GOALS AGASINST BIGOTRY

AUTORES

CONCEPT DEVELOPMENT AND CREATIVE DIRECTION:
PaTRICIA VILLARINO
ART DIRECTION:
EMILIO RODRÍGUEZ GONZÁLEZ
MOTION DESIGN:
SERGIO CALVO GARCIA

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